Title The sponsorship seeker's toolkit / authors, Kim Skildum-Reid, Anne-Marie Grey

Edition Third edition Published North Ryde, N.S.W. : McGraw-Hill, 2007

Copies

Location	Call no.	Vol.	Availability
MELB	658.152240994 Gre/Sst 2008		AVAILABLE
WATERFT BUSINESS	658.152240994 Gre/Sst 2008		AVAILABLE

Description 1 volume + 1 CD 4 3/4 in Contents Part 1. Planning -- 1. Internal planning -- 2. Marketing plan -- 3. Implementing the marketing plan -- Part 2. Sales -- 4. Understand what you have to offer -- 5. Creating a hit list -- 6. Proposals -- 7. Sales process -- 8. Special considerations for non-profit organisations -- 9. Negotiation -- Part 3. Servicing -- 10. Sponsorship planning and management -- 11. Leverage -- 12. Renewals and exits -- Conclusion -- Part 4. Appendices -- Index Summary This book is an easy-to-read, how-to guide for anyone or any business looking for sponsorship. It is accompanied by a CD Analysis Economics, business, industry (Australia) Notes Previous ed.: 2003 [reprinted 2005] Includes index System requirements for accompanying CD-ROM: Microsoft Word Subject Corporate sponsorship -- Australia. Special events -- Australia -- Marketing. Fund raising -- Australia. Author Grey, Anne-Marie. ISBN 9780070138605 paperback

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