Limit search to available items
Book Cover
E-book
Author Prestholdt, Jeremy

Title Domesticating the world : African consumerism and the genealogies of globalization / Jeremy Prestholdt
Published Berkeley : University of California Press, c2008

Copies

Description 1 online resource (xiv, 273 p.)
Series California world history library ; 6
California world history library ; 6.
Contents Similitude and global relationships : self-representation in Mustamudu -- The social logics of need : consumer desire in Mombasa -- The global repercussions of consumerism : East African consumers and industrialization -- Cosmopolitanism and cultural domestication : consumer imports in Zanzibar -- Symbolic subjection and social rebirth : objectification in urban Zanzibar -- Picturesque contradictions : new taxonomies of East Africans
Summary This text unsettles the idea of globalization as a twenty-first century phenomenon - and one driven solely by Western interests - by offering a compelling perspective on global interconnectivity in the nineteenth century
Bibliography Includes bibliographical references and index
Notes English
Description based on print version record and CIP data provided by publisher; resource not viewed
Subject Consumer behavior -- Africa, Eastern
Globalization -- Africa, Eastern
HISTORY -- Africa -- East.
HISTORY -- World.
Consumer behavior
Globalization
Eastern Africa
Genre/Form History
Form Electronic book
LC no. 2021697077
ISBN 9780520941472
0520941470
1282360477
9781282360471
9786612360473
661236047X