Limit search to available items
Book Cover
E-book
Author Barretta, Paul G., author

Title Return of the grassy knoll : consumer behavior and the music industry / Paul G. Barretta
Published [London] : SAGE, 2016

Copies

Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary The Grassy Knoll is a music project with a small but strong cult following that was inactive for over ten years. Its founder, Nolan Green, decided to mark the 20th anniversary of the band's first studio release with a new album in 2015. The new album was produced entirely by Green, using money that was raised through crowdfunding in addition to his own personal funds. The result was an album that included collaborations with well-known artists and appealed to new and old fans. This case uses the example of The Grassy Knoll in order to illustrate the music industry's huge changes during recent years
Notes Online resource; title from home page (viewed on April 29, 2016)
Subject Grassy Knoll (Musical group)
Music trade -- Case studies
Consumer behavior -- Case studies
Consumer behavior
Music trade
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781473972698
1473972698