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Author Gardner, William O., 1969- author.

Title Advertising tower : Japanese modernism and modernity in the 1920s / William Gardner
Published Cambridge, Mass. : Harvard University Asia Center : Distributed by Harvard University Press, 2006

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Description 1 online resource (vi, 349 pages) : illustrations
Series Harvard East Asian monographs ; 260
Harvard East Asian monographs ; 260.
Contents Media and modernism -- Language at the limits: the global situation of Japanese modernism -- "All forms of poetic literature are destroyed": Hagiwara Kyōjirō's Shikei senkoku -- Framing modernity in Hayashi Fumiko's Hōrōki -- Hōrōki and the modern girl -- Anarchism and imperialism: Hagiwara Kyōjirō's Danpen and beyond
Summary On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour’s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899-1938) and Hayashi Fumiko (1903-1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media." Hagiwara’s conception of the poem and poet as an electric-radio "advertising tower" provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce, and propaganda that were circulating through the urban environment at the time; while Hayashi’s work, with its references to popular songs, plays, and movies, suggests an understanding of "everyday life" as the interface between individual subjectivity and a highly mediated environment
Bibliography Includes bibliographical references (pages 319-336) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Description based on online resource; title from website (Brill, viewed June 13, 2023)
Subject Hagiwara, Kyōjirō, 1899-1938
Hayashi, Fumiko, 1904-1951.
Hayashi, Fumiko, 1904-1951
Hagiwara, Kyōjirō, 1899-1938
Hagiwara, Kyōjirō, 1899-1938.
Hayashi, Fumiko, 1904-1951.
Kyōjirō, Hagiwara -- Werk.
Hayashi, Fumiko -- Werk.
Japanese literature -- Taishō period, 1912-1926 -- History and criticism
Modernism (Literature) -- Japan
HISTORY -- Modern -- 20th Century.
Japanese literature -- Taishō period.
Modernism (Literature)
Japanische Literatur -- Geschichte 20. Jh.
Literatur -- Japanisch -- Geschichte -- 1910-1930.
Grossstadt -- Ästhetik -- Motiv (Literatur) -- Japanisch -- Geschichte -- 1910-1930.
Literatur -- Japanisch -- Motiv (Literatur) -- Grossstadt -- Ästhetik -- Geschichte -- 1910-1930.
Moderne : Literatur.
Japan.
Genre/Form Criticism, interpretation, etc.
Form Electronic book
ISBN 9781684174270
1684174279