| Description |
1 online resource (229 pages) |
| Contents |
Cover; Half title ; Title page ; Copyright ; Contents ; Preface: A letter to makers ; Introduction ; 1. Before Haier (1978-1983) ; 2. The birth of Haier (1984-1991); 3. Haier's diversification (1992-1998) ; 4. Haier's internationalization (1998-2005) ; 5. Haier's globalization (2005-2012) ; 6. Networked Haier (2012-present) |
| Summary |
For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today |
| Notes |
Description based on online resource; title from digital title page (viewed on December 07, 2023) |
| Subject |
Haier (Corporation) -- History
|
|
Haier (Corporation) |
|
BUSINESS & ECONOMICS -- Industries -- General.
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
Yazhou, Hao, author.
|
|
Crainer, Stuart
|
| ISBN |
9781910902417 |
|
1910902411 |
|
