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Author Subhadra, K., author

Title Haier Group's strategy in the US market / written by K. Subhadra, under the direction of Sanjib Dutta
Published [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2003]
copyright 2003


Description 1 online resource (11 pages) : tables
Summary The case examines the globalization initiatives of one of the most successful companies in China, the consumer appliance major, Haier Group Co. The case focuses on Haier's initiatives in the US market to establish itself as a major brand. The case also provides information about the competition in the US consumer appliance market and its structure, and the strategies adopted by Haier to overcome the obstacles. The problems faced by Haier in the high-end market in the US consumer appliance industry and future prospects of the company in the US market are also discussed. The case also provides information on the Chinese consumer appliances market
Notes Title from resource description page (viewed June 17, 2016)
Case code: BSTR072
Bibliography Includes bibliographical references
Notes In English
Subject Haier (Corporation) -- Case studies
SUBJECT Haier (Corporation) fast (OCoLC)fst00771214
Subject Business planning -- United States -- Case studies
International business enterprises -- United States -- Case studies
Markets -- United States -- Case studies
Business planning.
International business enterprises.
United States.
Genre/Form Case studies.
Form Electronic book