Personal and Professional Foundations -- Communication as a Management Tool -- The Strategic Process -- Interpersonal Skills -- Put It in Writing -- Presentations That Deliver -- It All Begins at Home -- Communicating In-House -- Wooing Your Board -- Working With Public Relations -- The World Outside -- Creating Community Relationships -- Communicating With the Media -- Crises and Issues -- Communication in a Crisis -- Healthcare Communication for the Future
Summary
Annotation Shows healthcare leaders how to improve their written and oral communication skills at the interpersonal, group, and organizational levels, providing strategies for conducting meetings, answering e- mail, and fielding questions from the media. After an overview of the foundations of communication in healthcare management, coverage includes advice on communicating with internal audiences, e.g. board members and the public relations department; external communications; crisis communication. Parsons teaches in the bachelor of public relations degree program at Mount Saint Vincent University, Nova Scotia. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Bibliography
Includes bibliographical references
Notes
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
English
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
