| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The protagonist, Tom Keith, is the Vice President of International Sales for FCE. He has just returned from a strategic planning meeting focusing on the Chinese energy market. At the meeting, Tom was asked to determine whether or not the Chinese energy market was a good strategic fit for FCE and, if so, whether now was a good time for FCE to enter that market. As a case to determine timing and strategic fit of a new market entrant, the discussion addresses the various issues that Tom must consider in order to make such a determination |
| Notes |
Description based on XML content |
| Subject |
Energy industries -- Management -- Case studies
|
|
Host countries (Business) -- China -- Case studies
|
|
International business enterprises -- Case studies
|
| Form |
Electronic book
|
| Author |
Oas, Denise, author
|
|
Nelson, Eric, active 2020, author
|
| ISBN |
9781071944783 |
|
1071944789 |
|
