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Book Cover
Streaming video
Author Kolster, Thomas, 1978-

Title Discovery : insurance that bridges the gap between intent and action / Thomas Kolster
Published London : Henry Stewart Talks, 2021

Copies

Description 1 online resource (1 streaming video file (2 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study looks at Discovery's Vitality programme as a successful example of a company bridging the gap between intent and action, helping their business by incentivizing their customers to make healthy choices
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: The hero trap : how great brands win by putting people in charge
Title from title frames
Subject Health insurance.
Health promotion -- Economic aspects
Incentives (Psychology)
Insurance companies -- Case studies
Health insurance.
Health promotion -- Economic aspects.
Insurance companies.
Genre/Form Case studies.
Form Streaming video
Author Henry Stewart Talks (Firm), issuing body.
Other Titles The hero trap : how great brands win by putting people in charge
The hero trap : how great brands win by putting people in charge
The hero trap : how great brands win by putting people in charge
The hero trap : how great brands win by putting people in charge