Front Cover; Indian Business Culture; Copyright Page; Contents; Preface; Acknowledgement; Introduction: Why this book; Chapter 1. Indian business: weak partner, formidable foe; Chapter 2. Indian government: socialist legacy; Chapter 3. Indian Political establishment: emergent trends; Chapter 4. Indian media: the jewel in India's demorcratic crown; Chapter 5. The Indian academy: a paradox; Chapter 6. Key issues: a current scenario; Chapter 7. India: a fact file; Chapter 8. Key contacts; Index
Summary
Indian Business Culture addresses the cultural issues related to doing business in India. It looks at the impact of history and politics on business practice, and provides case studies to show how different companies have fared in India. India is one of the most rapidly developing economies in the world. Increasing numbers of multi-national companies are investing in large-scale projects in India, and business is booming. India is also a country of great racial and cultural diversity, often misunderstood by the world at large. Indian Business Culture is ideal for those who want to understand Ind
