| Description |
1 online resource (streaming video file) (25 min. 21 sec.) ; 150682344 bytes |
| Summary |
The King of Calls follows the day-to-day operations of a call centre in the Indian city of Hyderabad. Hopeful Indian sales agents embark on a mission impossible - to sell advertising in the American Yellow Pages.Two million young Indians work in the call centre industry. Its not possible for American workers to compete with them when they cost five times more than Indian workers.Work in the call centre starts at 8.00pm India time. It's morning in the US, when America is beginning to work. A business directory, The American Yellow Pages, similar to the original Yellow Pages, has outsourced their telemarketing to India.Kabith is the Indian executive-in-charge, trying to build his career as a call centre tycoon. Ruthlessly ambitious, he has hired 75 new sales agents to sell listings for $459.95 each. The problem they face is that previous listings in the directory were free.Equipped with new American names and rudimentary English, the sales agents begin to pursue customers. Confusion reigns supreme, no sales are made. As they frantically dial, fearing the loss of their precious jobs, Kabith grows increasingly desperate. New agents are hired, scolded, and fired.We're at the frontier of globalisation. And as always in India, happiness and misery are close companions. (From Denmark, in English) (Documentary) M (L) CC |
| Event |
Broadcast 2011-07-17 at 21:30:00 |
| Notes |
Classification: M |
| Subject |
Call centers.
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Customer services -- Quality control.
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Employees -- Job stress.
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Telemarketing -- Personnel management.
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Telemarketing -- Vocational guidance.
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India -- Hyderabad.
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| Form |
Streaming video
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| Author |
Pedersen, Jens, director
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