| Description |
1 online resource (xiii, 164 pages) : illustrations (some color) |
| Series |
Advances in Business Marketing & Purchasing ; volume 26 |
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Advances in business marketing & purchasing ; v. 26.
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| Contents |
Series Editor Foreword; Focusing on Case Outcomes Rather than Variable Relationships; Trust in Buyer-Supplier Relationships: Evidence from Advanced, Emerging, and Developing Markets; A Global Examination of Cognitive Trust in Business-to-Business Relationships; A Model to Enhance the Perceived Trustworthiness of Small and Medium Enterprises Selling Natural Essential Oils through e-Marketplaces |
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Enhancing Electronic Markets for Industrial Services by Trust Features; Interpersonal and Inter-organizational Trust in High-involvement Customer-Supplier Relationships: Antecedents, Consequences, and Moderators; Trust in Relationships with Agri-food Distribution; Window to New Research Approaches: How Using Simon's Scissors Cuts Perplexity in Strategy Theory, Research, and Practice; Index |
| Summary |
New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from digital title page (viewed on February 06, 2020) |
| Subject |
Strategic alliances (Business)
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Business networks.
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Industrial marketing.
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Cooperation.
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Trust.
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Business ethics.
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Organizational behavior.
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Sales & marketing.
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Business & Economics -- Marketing -- General.
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Strategic alliances (Business)
|
|
Industrial marketing
|
|
Cooperation
|
|
Business networks
|
|
Business ethics
|
|
Organizational behavior
|
|
Trust
|
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Industriële marketing
|
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Bedrijven.
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Samenwerking.
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Bedrijfsethiek.
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| Form |
Electronic book
|
| Author |
Akrout, Houcine, editor.
|
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Raies, Karine, editor
|
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Woodside, Arch G., editor.
|
| ISBN |
9781838670627 |
|
1838670629 |
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9781838670641 |
|
1838670645 |
|
