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Book Cover
E-book
Author Wilson, Joseph, author

Title Interactivity and the online media sphere in Nigeria : shovelware to multimediality / by Joseph Wilson
Published Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018
©2018

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Description 1 online resource (viii, 118 pages) : illustrations
Contents Intro; Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Chapter Ten; Chapter Eleven; Chapter Twelve; Chapter Thirteen; Chapter Fourteen; Chapter Fifteen; Chapter Sixteen; Chapter Seventeen; Bibliography
Summary In today's age of extraordinary technological development, the mass media industry must constantly innovate and adopt emerging concepts to keep up with the demand of online visibility and prominence. Interactivity is a distinguishing feature of the current online environment, and is a necessity in maintaining relevance in digital media sphere. The growing impact of new media technologies and the resulting pressure on mass media organizations to incorporate more audience involvement have made interactivity a particularly sought-after phenomenon throughout the industry. The prominence of online i
Bibliography Includes bibliographical references
Notes Print version record
Subject Digital media -- Social aspects -- Nigeria
Information society -- Nigeria
PSYCHOLOGY -- Social Psychology.
Digital media -- Social aspects
Information society
Nigeria
Form Electronic book
ISBN 9781527525665
152752566X