| Description |
1 online resource (xviii, 250 pages) : illustrations |
| Contents |
Essential background -- Business organizations old and new -- Financial markets in the throes of transformation -- Four analyses of structure and strategy -- Setting up your business in Japan -- Guaranteeing quality in everything you do -- Hiring and keeping local staff -- Networking and other interpersonal business strategies -- What you need to do -- Inside the Japanese market -- Entering the Japanese market -- In the Japanese market -- Small business -- Establishing a business in Japan -- In the market -- Marketing mechanisms -- Marketing -- the Japanese way -- The distribution system -- Direct marketing -- non-store retailing -- Signs of hope: openings in the Japanese market |
| Summary |
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia Univ |
| Bibliography |
Includes bibliographical references (pages 214-243) and index |
| Subject |
Marketing -- Japan
|
|
International business enterprises -- Social aspects -- Japan
|
|
Business enterprises, Foreign -- Japan
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
BUSINESS & ECONOMICS -- Distribution.
|
|
Business enterprises, Foreign
|
|
International business enterprises -- Social aspects
|
|
Marketing
|
|
Japan
|
| Form |
Electronic book
|
| ISBN |
0750641452 |
|
9780750641456 |
|
0585244502 |
|
9780585244501 |
|
0080511090 |
|
9780080511092 |
|
9781136379888 |
|
1136379886 |
|
9781136379833 |
|
1136379835 |
|
9781136379871 |
|
1136379878 |
|
