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Book Cover
E-book
Author Sudharshan, Devanathan, author

Title Marketing in customer technology environments : prospective customers and magical worlds / Devanathan Sudharshan
Published Bingley : Emerald Group Publishing Limited, 2020

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Description 1 online resource : illustrations
Contents Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion
Summary With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets
Bibliography Includes bibliographical references and index
Notes Online resource; title from digital title page (viewed on April 28, 2020)
Subject Technological innovations -- Marketing
Virtual reality -- Marketing
Augmented reality -- Marketing
Internet of things -- Marketing
Home automation -- Marketing
New products -- Marketing
Internet -- Technological innovations
Wireless communication systems -- Technological innovations
Sales & marketing.
Business & Economics -- E-Commerce -- Digital Marketing.
Internet -- Technological innovations
New products -- Marketing
Technological innovations -- Marketing
Wireless communication systems -- Technological innovations
Form Electronic book
ISBN 1839096020
9781839096006
1839096004
9781839096020