| Description |
1 online resource (399 pages) |
| Series |
RKMA market research handbook series, 2472-4874 |
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RKMA market research handbook series. 1946-2131
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| Contents |
PART I. OVERVIEW -- 1. Use of the Internet -- 2. Use of Mobile Devices -- 3. Trends -- 4. Online Activities -- 5. Reliability & Accuracy of Online Information -- 6. Digital Advertising -- 7. Internet Technologies -- 8. Key Players -- 9. Privacy Issues -- 10. Security Threats -- PART II. ANALYTICS -- 11. Traffic Statistics for Top Websites -- 12. Top 500 Websites -- 13. Top Websites by Category -- 14. Top 100 Domains -- PART III. E-COMMERCE -- 15. Online Retail -- 16. Mobile Commerce -- 17. Key Players -- PART IV. ACTIVITIES & CONTENT -- 18. Blogs -- 19. Communications -- 20. Computer & Video Games -- 21. Digital Music -- 22. Dining Sites -- 23. Event Ticketing -- 24. Fantasy Sports -- 25. Fitness Tracking -- 26. Genealogy -- 27. Health & Healthcare -- 28. Internet Radio -- 29. Maps -- 30. News -- 31. Online Banking -- 32. Online Dating -- 33. Online Gambling -- 34. Photo Sharing -- 35. Reviews -- 36. Search -- 37. Sports -- 38. Travel |
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PART V. SOCIAL MEDIA -- 39. Consumer Use of Social Media -- 40. Social Sites -- 41. User Demographics -- 42. Characteristics of Social Site Use -- PART VI. DIGITAL VIDEO -- 43. Viewing Digital Video Content -- 44. Video Hosting Services -- 45. Streamed TV Programming -- 46. Connected & Smart Television -- 47. Youtube -- 48. Viral Videos -- PART VII. MOBILE APPS -- 49. Apps -- 50. Top Apps -- 51. Mobile Payments -- 52. Mobile Check-In -- PART VIII. CONNECTED DEVICES -- 53. Internet of Things -- 54. Connected Cars -- 55. Smart Homes -- 56. Wearable Technology -- PART IX. THE WORLD WIDE WEB -- 57. Global Use of the Internet -- 58. Global Use of Mobile Devices -- 59. Global Use of Social Media -- 60. Global E-Commerce -- 61. Global Content -- Appendix. Market Resources |
| Summary |
Providing insight into U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps. Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, and the Internet of Things |
| Bibliography |
Includes bibliographical references (pages 386-399) |
| Notes |
Online resource; title from PDF title page (viewed September 7, 2015) |
| Subject |
Internet users -- United States -- Statistics
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Electronic commerce -- United States -- Statistics
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Wireless communication systems -- United States -- Statistics
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LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
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Internet users
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Electronic commerce
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Wireless communication systems
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United States
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| Genre/Form |
handbooks.
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Handbooks and manuals
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Statistics
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Statistics.
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Handbooks and manuals.
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Statistiques.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
Washington, Kelli D., author
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Richard K. Miller & Associates, issuing body, publisher
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| ISBN |
9781577832294 |
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1577832299 |
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