| Description |
1 online resource |
| Contents |
Cover -- About the Authors -- Credits -- TOC36;Contents -- Acknowledgments -- Introduction -- Overview of the Book and Technology -- How This Book Is Organized -- Who Should Read this Book -- Tools You Will Need -- Moving On -- Part One58; Basic Analytics -- CH36;Chapter 158; Why Analytics63; -- Short Answer 40;for underlings41; -- Slightly Longer Short Answer 40;for your boss41; -- Long Answer 40;for you41; -- What Analytics Is Not -- CH36;Chapter 258; Analytics and AWStats -- AWStats -- CH36;Chapter 358; Oh44; No33; More AWStats33; -- Yes44; There8217;s More -- Part Two58; Setting Up Google Analytics -- CH36;Chapter 458; Getting Started -- Signing up for Google Analytics -- The Waiting List -- Activating Tracking -- Navigating Analytics -- Integration with AdWords -- CH36;Chapter 558; The Settings Dashboard -- Analytics Settings -- Website Profiles -- Access Management -- CH36;Chapter 658; Filtering Your Data -- What8217;s a Filter63; -- Managing Filters -- Advanced Filters -- CH36;Chapter 758; Using Analytics Goals -- Understanding Goal Setting -- Setting up Goals -- CH36;Chapter 858; AdWords Integration -- Why Google Analytics with AdWords63; -- Linking Analytics and AdWords -- Tag44; Your Link Is It33; -- Tracking AdWords Campaigns -- Part Three58; The Reporting Dashboards -- CH36;Chapter 958; The Executive Dashboard -- Who Should Use This View -- Date Ranges -- Executive Overview -- E45;Commerce Summary -- Conversion Summary -- Marketing Summary -- Content Summary -- Site Overlay -- CH36;Chapter 1058; The Marketer Dashboard -- Who Should Use This View -- Marketer Overview -- Marketing Summary -- All CPC Analysis -- CPC vs46; Organic Conversion -- Overall Keyword Conversion -- Key45;Word Considerations -- Campaign Conversion -- Conversion Summary -- Site Overlay -- Defined Funnel Navigation -- Entrance Bounce Rates -- CH36;Chapter 1158; The Webmaster Dashboard -- Who Should Use This View63; -- Webmaster Overview -- Content Summary -- Defined Funnel Navigation -- Entrance Bounce Rates -- Goal Tracking -- Content by Titles -- Web Design Parameters -- Part Four58; Marketing Optimization -- CH36;Chapter 1258; Unique45;Visitor Tracking -- Unique45;Visitor Tracking -- Daily Visitors -- Visits 38; Page View Tracking -- Goal Conversion Tracking -- Absolute Unique Visitors -- Visitor Loyalty -- Visitor Recency -- CH36;Chapter 1358; Visitor Segmenting -- New vs46; Returning -- Referring Source -- Geo Location -- Geo Map Overlay -- Network Location -- Language -- User45;Defined -- Domains -- Moving On -- CH36;Chapter 1458; Marketing Campaign Results -- Campaign Conversion -- Source Conversion -- Medium Conversion -- Referral Conversion -- Campaign ROI -- Source ROI -- Medium ROI -- Show Me Your ROI -- CH36;Chapter 1558; Search45;Engine Marketing -- CPC Program Analysis -- Overall Keyword Conversion -- CPC vs46; Organic Conversion -- Keyword Considerations -- Getting Past Key Words -- Part Five58; Content Optimization -- CH36;Chapter 1658; Ad Version Testing -- Overall Ad A47;B Testing -- Source Specific Testing -- T |
| Summary |
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? "Google Analytics" is that tool, and this is the handbook you need to make it work for you. Learn to set up "Google Analytics", understand the reports it generates, and use the information to make your Web site a real asset to your business. You can get familiar with the concept of analytics, what "Google Analytics" offers, and how it compares to popular site statistics programs. You can learn to set up the program, navigate the interface, understand filters, and use goal-setting features. You can integrate "Google Analytics" with Google AdWords, and make the most of reporting dashboards. You can find out how to use analytics for marketing and content optimization, and understand what each type of report means and how to interpret it. You can explore how other companies have used analytics to improve site performance, and investigate how to use Google Analytics for complete e-commerce analysis |
| Notes |
Includes index |
|
Title from title screen |
| SUBJECT |
Google. http://id.loc.gov/authorities/names/nr2003021731
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Google fast |
| Subject |
Internet searching -- Statistical services
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Internet users -- Statistics
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Web usage mining -- Computer programs
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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Internet users
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| Genre/Form |
Statistics
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| Form |
Electronic book
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| Author |
Ledford, Jerri L.
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| ISBN |
0470053852 |
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9780470053850 |
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9780470105443 |
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0470105445 |
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