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Book Cover
Author Nakano, Yoshiko, 1964-

Title Where there are Asians, there are rice cookers : how "National" went global via Hong Kong / Yoshiko Nakano
Published Hong Kong : Hong Kong University Press, [2009]
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (ix, 214 pages) : illustrations, maps
Contents Acknowledgments; A Note to the Reader; Introduction; 1 -- Let's Take Our Rice Cookers to the World; 2 -- You Have to Diversify to Survive; 3 -- You Salarymen Can't Think Outside the Box!; 4 -- Water Flows Downward; 5 -- Pay in Hong Kong; Pick up in China; 6 -- What if We Can't Buy a Rice Cooker in Canada?; 7 -- Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index
Summary This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people
Bibliography Includes bibliographical references (pages 201-206) and index
Notes Print version record
Subject Commercial products -- Modification for export -- China -- Hong Kong.
Globalization -- Economic aspects -- China -- Hong Kong.
Globalization -- Economic aspects -- Japan.
Kitchen appliances industry -- Japan.
Strategic alliances (Business) -- China -- Hong Kong.
Strategic alliances (Business) -- Japan.
Hong Kong (China) -- Foreign economic relations -- Japan.
Japan -- Foreign economic relations -- China -- Hong Kong.
Form Electronic book
ISBN 9789882205260 (electronic bk.)
9882205267 (electronic bk.)