| Description |
1 online resource (vii, 307 pages) : illustrations |
| Contents |
1. Introduction -- 2. Turning Children into Consumers -- 3. Turning Play into Business (Wendy Varney and Sharon Beder) -- 4. Branding Childish Identities -- 5. Teaching Consumer Values -- 6. Turning Schools into Businesses -- 7. Making Schools Accountable -- 8. Business Campaigns -- 9. Made to Order -- 10. Dumbing Down Future Citizens -- 11. Teaching Corporate Values -- 12. Privatising Schools -- 13. Turning Schools into Markets -- 14. Privatisation Proponents -- 15. Controlling Wayward Children (Richard Gosden) |
| Summary |
Praise for Sharon Beder's previous book Global Spin:'Sharon Beder has taken the taboo subjects of propaganda and censorship in free societies and exposed their insidious threat.'John Pilger'Beder's analysis is comprehensive, steely and clinical. She lifts the lid on an elaborate tapestry of lies, deceit, intimidation and destruction.'Harold PinterThis book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through education, health care and nutrition -- has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy' |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| In |
Academic Library |
| Subject |
Child consumers.
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Target marketing.
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Corporate power.
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Business and education.
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BUSINESS & ECONOMICS -- Economics -- Macroeconomics.
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POLITICAL SCIENCE -- Economic Conditions.
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BUSINESS & ECONOMICS -- Corporate Governance.
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Business and education
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Child consumers
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Corporate power
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Target marketing
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Kind
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Verbrauchererziehung
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Jeunes consommateurs.
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Éducation et mondialisation.
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Cibles (marketing)
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Industrie et éducation -- États-Unis.
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Child consumers.
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Target marketing.
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Corporate power.
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Business and education.
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Barn som konsumenter.
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| Form |
Electronic book
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| Author |
Varney, Wendy, 1952- author.
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Gosden, Richard, 1945- author.
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| ISBN |
9781849644303 |
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1849644306 |
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