| Description |
xv, 424 pages, 23 unnumbered leaves of plates : illustrations (some color) ; 34 cm |
| Contents |
1. What is the Internet -- 2. The business drivers of the Internet -- 3. Who is using the Internet? -- 4. The impact of the Internet on business -- 5. The marketing process -- 6. The impact on the sales channel and customer support -- 7. Creating strategic change -- 8. Why managers' attitudes must adapt -- 9. Strategic options -- 10. Management issues -- 11. The essential ingredients for success -- 12. Subsequent development |
| Analysis |
Jewelry, Renaissance |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages 379-384 |
| Subject |
Jewelry, Renaissance.
|
| LC no. |
80486130 |
| ISBN |
0856670561 |
|
