| Description |
xxiv, 332 pages ; 24 cm |
|
regular print |
| Contents |
Ch. 1. Discovering the New World of Instant News -- Ch. 2. Toward a Postmedia World -- Ch. 3. The New Audience -- Ch. 4. How News Is Changing -- Ch. 5. When Opponents Grab the Microphone -- Ch. 6. How the Rules Have Changed -- Ch. 7. Communication Strategies for the Instant News World -- Ch. 8. Preparing the Organization and Team -- Ch. 9. The Role of Technology -- Ch. 10. Crisis Preparation: What to Do Before It Happens -- Ch. 11. Crisis Management: What To Do While It Is Happening -- Ch. 12. Reputation Recovery: What To Do After It Happens -- Ch. 13. A Glimpse Into the Future |
| Summary |
This book focuses on a new security risk. The risk to corporate and organizational reputations from significant changes to how the news industry operates and to how the public gets its information. Primarily, the news and public information world is changing because of the Internet. This book is essentially about the need for corporate leadership in reputation management |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Crisis management.
|
|
Journalism, Commercial -- Social aspects.
|
|
Journalism, Commercial.
|
| LC no. |
2002027858 |
| ISBN |
0130461393 |
|
