This case describes the challenges faced by Amul in organising the dairy farmers into a co-operative and creating continuous opportunities for value additions. The participants are required to review the developments in the organisation and recommend a future strategy
Notes
Originally Published in: Dixit, M.R. (2014). Amul - 2014. BP0375. Ahmedabad: Indian Institute of Management, Ahmedabad
Online resource; title from home page (viewed on May 4, 2016)