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Book Cover
E-book
Author Gladkikh, Igor, author

Title Kronverk cinema : how much is a ticket to the movies? / Igor Gladkikh, A. P. Mikhailina
Published London : Graduate School of Management, St. Petersburg State University, 2011

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Kronverk Cinema, which owns the largest share of cinemas in St. Petersburg, had been exploring different methods for differential pricing to increase revenue and improve customer loyalty. The cinema market in St. Petersburg had few avenues for increasing ticket prices and the student is encouraged to look for new way to optimize pricing decisions
Notes Originally Published InGladkikh, I., & Mikhailina, A. P. (2011). Kronverk Cinema: How much is a ticket to the movies? St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University
Description based on XML content
Subject Kronverk Cinema
Motion pictures -- Russia (Federation) -- Saint Petersburg -- Marketing -- Case studies
Theaters -- Russia (Federation) -- Saint Petersburg -- Case studies
Motion picture theaters -- Russia (Federation) -- Saint Petersburg -- Case studies
Motion picture theaters
Motion pictures -- Marketing
Theaters
Russia (Federation) -- Saint Petersburg
Genre/Form Case studies
Case studies.
√Čtudes de cas.
Form Electronic book
Author Mikhailina, A. P., author
ISBN 9781526465344
1526465345