Title Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee

Published Hoboken, N.J. : John Wiley & Sons Inc, 2013 Hoboken, New Jersey : Wiley, [2013]

Copies

Location	Call no.	Vol.	Availability
MELB UNIT READING	658.4063 Moo/Dtf		AVAILABLE
W'BOOL UNIT READING	658.4063 Moo/Dtf		AVAILABLE

Description xi, 210 pages : illustrations (black and white, and colour) ; 21 cm Contents Machine generated contents note: Scene 01 There's No More Business As Usual -- The Butterfly Effect and Long-Range Planning -- Applied Design Thinking Is Strategic Innovation -- Time to Think beyond Crisis Mode -- Changing Management Paradigms -- Scene 02 What Is Design Thinking, Really? -- Is Design Thinking a Science or an Art? -- Design Thinking Has Been Oversimplified -- Scene 03 Applied Design Thinking in Business and Strategy -- Design Thinking to the Rescue -- We've Lost Touch with What's around Us -- Every Future Business Leader Needs to Be a Good Design Thinker -- The 10 Design Thinking Principles That Redefine Business Management -- Scene 04 Introducing the Design Thinking MBA -- Business Challenge 01 Growth -- Business Challenge 02 Predictability -- Business Challenge 03 Change -- Business Challenge 04 Maintaining Relevance -- Business Challenge 05 Extreme Competition -- Business Challenge 06 Standardization -- Business Challenge 07 Creative Culture -- Contents note continued: Business Challenge 08 Strategy and Organization -- Scene 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies Summary A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work Notes Includes index Also issued online Print version record Subject Industrial design Strategic planning Creative ability in business Creative thinking Organizational change BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. Innovation -- Kunst. Innovationsmanagement. Kreatives Denken. Industriedesign. Produktgestaltung. Innovation. Innovationsmanagement. Unternehmenskultur. Organisatorischer Wandel. Kreativität. BUSINESS & ECONOMICS -- Organizational Behavior. Creative ability in business. Creative thinking. Organizational change. Creative ability in business. Reading List MMM276 recommended text 2024 Genre/Form Electronic books Electronic book LC no. 2013478369 ISBN 9781118620120 (hardback) :

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