Title Building Hoopes vision / Tim Calkins, Stephanie Laura Riderman

Published London : Kellogg School of Management, 2018

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology, but discounters had recently entered the market and other high-end practices in the area were starting to offer deep promotions in an effort to compete Notes Originally Published InCalkins, T., & Riderman, S. L. (2018). Building Hoopes Vision. Kellogg School of Management. Evanston, IL: Northwestern University Description based on XML content SUBJECT Hoopes, Phillip C. (Phillip Carl) http://id.loc.gov/authorities/names/no99022567 Subject Competition -- Case studies LASIK (Eye surgery) -- Prices -- Case studies Competition Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Riderman, Stephanie Laura, author ISBN 9781526490322 1526490323

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