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Book Cover
Author Calkins, Tim, author

Title Building Hoopes vision / Tim Calkins, Stephanie Laura Riderman
Published London : Kellogg School of Management, 2018


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology, but discounters had recently entered the market and other high-end practices in the area were starting to offer deep promotions in an effort to compete
Notes Originally Published InCalkins, T., & Riderman, S. L. (2018). Building Hoopes Vision. Kellogg School of Management. Evanston, IL: Northwestern University
Description based on XML content
SUBJECT Hoopes, Phillip C. (Phillip Carl)
Subject Competition -- Case studies
LASIK (Eye surgery) -- Prices -- Case studies
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Riderman, Stephanie Laura, author
ISBN 9781526490322