Title Corporate branding / Asha Kaul

Published London : Henry Stewart Talks, 2021

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (35 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Contents Merger and acquisition -- The case of L&T and Mindtree -- Communication Strategy -- Hostile takeover -- Brand reputation Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Larsen & Toubro Limited. SUBJECT Larsen & Toubro Limited. fast (OCoLC)fst01604872 Subject Branding (Marketing) Communication in marketing. Consolidation and merger of corporations -- Case studies Corporate image -- Management Corporations -- Public relations. branding. Branding (Marketing) Communication in marketing. Consolidation and merger of corporations. Corporations -- Public relations. Genre/Form Case studies. Form Streaming video Author Henry Stewart Talks (Firm), issuing body.

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