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Book Cover
E-book
Author Dávila, Arlene M., 1965-

Title Latinos, Inc. : the marketing and making of a people / Arlene Dávila
Published Berkeley, CA : University of California Press, ©2001
Online access available from:
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Description 1 online resource (xv, 287 pages) : illustrations
Contents Introduction -- Chapter 1. "Don't Panic, I'm Hispanic" : The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges : Facts and Fictions of a People as a Market -- Chapter 3. Images : Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group : Consumers Talk Back, or Do They?
Summary Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole
Bibliography Includes bibliographical references (pages 259-280) and index
Notes English
Print version record
Subject Hispanic American consumers.
Hispanic Americans -- Ethnic identity.
Market segmentation -- United States.
Consumenten.
Doelgroepen.
Marketing.
Spaanse Amerikanen.
BUSINESS & ECONOMICS -- Marketing -- Research.
Business & Economics.
Commerce.
Ethnische Identität
Hispanic American consumers.
Hispanic Americans -- Ethnic identity.
Lateinamerikanischer Einwanderer
Market segmentation.
Marketing & Sales.
Marketing
Psychologie
Soziale Situation
Verbraucher
Verbraucherverhalten
Hispanos.
USA
United States.
Form Electronic book
LC no. 2001016206
ISBN 0520226690
0520227247
0520926366
0520953592
0585419604
1597347043
9780520226692
9780520227248
9780520926363
9780520953598
9780585419602
9781597347044