Frontmatter -- Contents -- Foreword / Healy, Kieran -- Acknowledgments -- Introduction -- 1. Historical and Economic Background -- 2. The Persistent Puzzle -- 3. A Comparative Perspective -- 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death -- 5. Life, Chance, and Destiny -- 6. Marketing Life: Moral Persuasion and Business Enterprise -- 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization -- Conclusions -- Notes -- Selected Bibliography -- Index
Notes
In English
Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Aug 2018)
