A small US-based crowdsourcing platform illustrates the entrepreneurial challenges in a new 'industry' - the crowdsourcing industry. The firm's president founded and manages a virtual firm, which he launched even before the term crowdsourcing was coined. He has chosen to focus his firm, initially, on selling labor services to the American real estate market. Now that he has successfully built a network of reliable providers and repeat clients, his dilemma is how to grow his firm
Notes
Originally Published InCarmel, E. (2012). Lifebushido: The challenge of the crowdsourcing labor markets. Journal of Information Technology Teaching Cases, 2, 104-106
