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Book Cover
Author Santora, Joseph C., author

Title Qihong Liu at Loong Air : making the dragon fly high / Joseph C. Santora, Kirsty Tan
Published London : SAGE Publications: SAGE Business Cases Originals, 2019


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case centers on Qihong Liu, the entrepreneurial founder and chairman of Loong Air, a Chinese startup airline. Liu has been successful in strategically positioning Loong Air in the marketplace. Under his leadership, the airline has become a new player in the highly competitive Chinese airline industry. He has a newly formed top management team (TMT) and has begun to hire younger, technologically savvy employees. Now Liu must employ appropriate strategies to develop his airline in the highly competitive Chinese airline market
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Liu, Qihong
Loong Air -- Case studies
Business planning -- Case studies
New business enterprises -- Case studies
Entrepreneurship -- Case studies
Airlines -- China -- Case studies
Business planning
New business enterprises
Genre/Form Case studies
Case studies.
√Čtudes de cas.
Form Electronic book
Author Tan, Kirsty, author
ISBN 9781526490490