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Book Cover
Author Cantone, Matthew, author

Title Lockheed Martin : strengthening its foothold in Saudi Arabia / Matthew Cantone, Shreshthi Mehta
Published London : SAGE Publications: SAGE Business Cases Originals, 2020


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary The management team of Lockheed Martin, a U.S. defense company, was perplexed. The company had been successfully operating in the Kingdom of Saudi Arabia (KSA) since 1965. But, in 2016, new defense policies were introduced in the KSA that regulated the terms of foreign military sales. These policies aimed to reduce the economy's dependence on oil by localizing defense manufacturing to diversify the KSA economy. International pursuits offered greater margins and the leadership board was concerned that it might lose crucial business with the KSA if Lockheed Martin did not change its business strategy. What could be done to strengthen Lockheed Martin's relationship with the KSA while still abiding by the policies of the KSA government?
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Lockheed Martin -- Case studies
Lockheed Martin
Defense industries -- Saudi Arabia -- Marketing -- Case studies
Defense contracts -- Saudi Arabia -- Case studies
Defense contracts
Defense industries -- Marketing
Saudi Arabia
Genre/Form Case studies
Case studies.
√Čtudes de cas.
Form Electronic book
Author Mehta, Shreshthi, author
ISBN 9781529725605