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Book Cover
Author Barnwell, Robert G., author.

Title Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers / Robert G. Barnwell
Published New York : Routledge, 2018


Description 1 online resource
Contents Chapter 1 Guerrilla Branding, Marketing and Promotion -- chapter 2 Creating an Irresistible Brand Identity -- chapter 3 Building an Engaged Community of Friends and Fans -- chapter 4 Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters") -- chapter 5 Pitching and Networking -- chapter 6 Key Art and Posters -- chapter 7 Teasers and Trailers -- chapter 8 Behind-the-Scenes Photos, Production Stills, Videos, Interviews and Special Features -- chapter 9 IMDb -- Marketing and Promotion -- chapter 10 Social Media and Video Marketing Platforms -- chapter 11 Dedicated Film and Filmmaker Websites -- chapter 12 Electronic Press Kits (EPKs) and Press Books -- chapter 13 Media Relations and Public Releases -- chapter 14 Event Marketing: Premiers, Festivals, Film Markets and Other Events -- chapter 15 High-Impact Low-Cost Advertising and Promotion -- chapter 16 Distribution
Summary Create an irresistible brand image and build an audience of loyal and engaged fans ... Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written byleading film industry professional Robert G. Barnwell, GuerrillaFilm Marketingteaches readers how to:Master the fundamentals of guerrilla branding, marketing and promotion;Create an integrated marketing plan and calendar based on realistic budgets and expectations;Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;Assemble behind-the-scenes pictures, videos and documentaries;Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); andMaximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. GuerrillaFilm Marketingis filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more
Notes Online resource; title from PDF title page (EBSCO, viewed July 17, 2018)
Subject Motion pictures -- Marketing
Low budget films -- Marketing
Motion pictures -- Marketing.
Form Electronic book
ISBN 9781138916470