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Book Cover
E-book
Author Cheung, Catherine, active 2011, author

Title Profiling the mainland Chinese casinos visitors based on gaming and non-gaming expenditures : a case study of Macau / Catherine Cheung, Henry Tsai & Ada Lo
Published London : International CHRIE, 2011

Copies

Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary The case study seeks to demonstrate the use of expenditure based segmentation method to what Mainland Chinese visitors are spending in Macau both on gaming and non-gaming activities. Profiles of gaming and non-gaming visitors are generated to reveal a depiction of the existing Macau visitors' market. Light, medium and heavy gaming expenditures and non-gaming expenditures segments are created and analysed according to their demographics and their expenditures. The case asks students to consider the managerial implications of this study for the Macau Casino Industry
Notes Originally Published InCheung, C., Tsai, H., & Lo, A. (2011). Profiling the mainland Chinese casinos visitors based on gaming and non-gaming expenditures: A case study of Macau. Journal of Hospitality & Tourism Cases, 1(1), 32-42
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Casinos -- China -- Macau (Special Administrative Region) -- Case studies
Chinese -- Gambling -- Case studies
Casinos
China -- Macau (Special Administrative Region)
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Tsai, Henry, author
Lo, Ada, author
ISBN 9781529707229
1529707226