Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHARTS -- EDITOR'S INTRODUCTION -- AUTHOR'S PREFACE -- CHAPTER I. NANTUCKET TO POINTS WEST -- CHAPTER II. A COCK CROWS IN HAVERHILL -- CHAPTER III. SUCCESS IN FEATHERS AND LACE -- CHAPTER IV. AN INTERLUDE ON T H E EVOLUTION OF RETAILING -- CHAPTER V. HITCH YOUR SHOPPING TO A STAR -- CHAPTER VI. THE EMERGENCE OF DEPARTMENT STORES -- CHAPTER VII. FROM PROGRESS TO DOLDRUMS -- CHAPTER VIII. SWEAT FOR DUTY ...FOR PROMOTION -- CHAPTER IX. BLOOD TRANSFUSION -- CHAPTER Χ. MATURITY OF THE FIRM AND THE INDUSTRY -- CHAPTER XI. HEYDAY OF 14TH STREET -- CHAPTER XII. A PLATEAU IN MACY DEVELOPMENT -- CHAPTER XIII. PROBLEMS OF PRICE AND WAR -- EPILOGUE -- APPENDICES -- APPENDIX A. SOME NOTES ON THE RISE OF DEPARTMENT STORES IN PARIS -- APPENDIX Β. EARLY MACY ACCOUNTING -- NOTES AND REFERENCES -- INDEX