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Book Cover
E-book
Author Venugopal, Vimala, author

Title Malaysia Airlines : learning from the MH370 event / Vimala Venugopal
Published London : SAGE Publications: SAGE Business Cases Originals, 2019

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Malaysia Airlines Berhad faced two downed airplanes in 2014, leading to the loss of hundreds of lives. In the midst of this, the company is losing heavily (both financially and non-financially) as consumers no longer trust the level of security provided by the airline. Due to these losses, investors are discouraged and the company must lay off numerous staff. Malaysia Airlines Berhad is in the midst of bankruptcy, and the company must now find a solution to revive its business
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Malaysia Airlines.
SUBJECT Malaysia Airlines fast
Subject Aeronautics, Commercial -- Malaysia -- Case studies
Airlines -- Malaysia -- Case studies
Aeronautics, Commercial
Airlines
Malaysia
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781526468277
1526468271