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Book Cover
E-book
Author Han, Xu, author

Title Data analytics and CRM at Kunshan Louguanjia Co., Ltd. / Xu Han, Xiaoyue Niu, Siqi Zhao, Dingyi Wan, Chang Lu
Published London : SAGE Publications: SAGE Business Cases Originals, 2020

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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary In this case, industry changes determine the future of a company focusing on enterprise management service in Kunshan Louguanjia, China. Industry growth has allowed Kunshan Louguanjia to shift from being a service provider to a service platform, helping it match vendors and clients more easily. In this way, Kunshan Louguanjia can now provide nearly all types of enterprise management services. Through a detailed look at the customer relationship management database, the marketing manager now intends to use data envelopment analysis and recency, frequency, and monetary models to propose a more efficient marketing strategy for attracting and retaining clients within a limited budget
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Kunshan Louguanjia Co., Ltd
Management -- Data processing -- Case studies
Business planning -- Statistical methods -- Case studies
Management -- Data processing
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Niu, Xiaoyue, author
Zhao, Siqi, author
Wan, Dingyi, author
Lu, Chang, author
ISBN 9781529735567
1529735564