Description |
1 online resource : illustrations |
Series |
SAGE Business Cases |
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SAGE Business Cases
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Summary |
In this case, industry changes determine the future of a company focusing on enterprise management service in Kunshan Louguanjia, China. Industry growth has allowed Kunshan Louguanjia to shift from being a service provider to a service platform, helping it match vendors and clients more easily. In this way, Kunshan Louguanjia can now provide nearly all types of enterprise management services. Through a detailed look at the customer relationship management database, the marketing manager now intends to use data envelopment analysis and recency, frequency, and monetary models to propose a more efficient marketing strategy for attracting and retaining clients within a limited budget |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Kunshan Louguanjia Co., Ltd
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Management -- Data processing -- Case studies
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Business planning -- Statistical methods -- Case studies
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Management -- Data processing
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Niu, Xiaoyue, author
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Zhao, Siqi, author
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Wan, Dingyi, author
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Lu, Chang, author
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ISBN |
9781529735567 |
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1529735564 |
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