Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- Foreword -- 1. Introduction -- 2. Defining Your Style and Company Voice -- 3. Becoming a Company -- 4. Roles and Responsibilities -- 5. Building an Audience -- 6. Marketing and Branding -- 7. Logistics of Production -- 8. Legal and Safety -- 9. Finance -- 10. Raising Funds -- 11. Festivals -- 12. Putting on Work -- 13. Business Sustainability -- 14. Failure, Endings, and Exit -- 15. Final Words -- Index