Title The Complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour / Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk

Published New York : J. Wiley, [1992] ©1992

Copies

Location	Call no.	Vol.	Availability
MELB	658.456 Cat/Cgt		AVAILABLE
WATERFT BUSINESS	658.456 Cat/Cgt		AVAILABLE

Description xiv, 306 pages : illustrations ; 24 cm Contents Machine derived contents note: Is Your Market Right for You?. -- How to Cut Risks. -- The Ins and Outs of Bidding. -- How Communities and Promoters Are Selected. -- Sponsors--How to Get Them/What to Give Them. -- Matching Sponsors to Events. -- Generating Revenue. -- How to Market and Promote Events. -- The Role of Advertising. -- Staging the Event Summary Un manuel complet et pratique sur le management de l'évènement, écrit par des consultants d'entreprise. Répond aux questions des futurs organisateurs : logistique, sponsors, planification et promotion, etc. Annexes Analysis Hospitality industry Handbooks, manuals, etc Marketing Marketing Handbooks, manuals, etc Management Publicity Handbooks, manuals, etc Special events industry Handbooks, manuals, etc Special events Handbooks, manuals, etc Administration Advertising Economics Event Funding Marketing Media Sponsorship Sport Track and field Notes Includes index Bibliography Includes bibliographical references and index Subject Exhibitions -- Management. Festivals -- Handbooks, manuals, etc. Hospitality industry -- Marketing -- Handbooks, manuals, etc. Hospitality industry -- Marketing. Marketing -- Management. Meetings -- Planning -- Handbooks, manuals, etc. Special events -- Marketing -- Handbooks, manuals, etc. Publicity -- Handbooks, manuals, etc. Publicity. Special events industry industry -- Marketing -- Handbooks, manuals, etc Special events industry -- Handbooks, manuals, etc. Marketing -- Management -- Handbooks, manuals, etc. Special events industry -- Management -- Handbooks, manuals, etc. Special events industry. Special events -- Handbooks, manuals, etc. Special events -- Management. Special events -- Marketing. Special events. Sports tournaments -- Management. Tournaments, Medieval -- Management. Genre/Form Handbooks and manuals. Author Catherwood, Dwight W. Van Kirk, Richard L. Ernst & Young. LC no. 91041832 ISBN 0471549088

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