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Book Cover
E-book
Author Zhang, Zheng-sheng, author

Title Chinese signs : an introduction to China's linguistic landscape / Zheng-sheng Zhang, San Diego State University
Published Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2024
©2024

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Description 1 online resource (x, 227 pages) : illustrations
Contents Cover -- Half-title -- Title page -- Imprints page -- Contents -- Acknowledgments -- Part I General Characteristics -- 1 Why Signs? -- Signs as Part of the Linguistic Landscape -- The Ability to Read Signs Is a Practical Necessity -- Signs Make Good Learning Materials -- General Learning Objectives -- Intended Audience -- Signs Included in This Volume -- Presentation Format -- Learning Outcomes -- Suggested Learning Activities -- Organization of the Book -- 2 Stylistic Traits -- Classical Chinese Lexical Elements -- Mixed Compound Words with both Classical and Non-classical Components
Flouting Grammatical Rules -- Abbreviations -- Aliases Totally Different from Official Names -- Learning Outcomes -- Suggested Learning Activities -- 3 Rhetorical Devices -- Punning with Homophony -- Punning with Partial Homophony -- Clever Exploitation of Graphic Shape of Characters -- Symmetry and Parallelism -- Couplets -- Learning Outcomes -- Suggested Learning Activities -- 4 Non-Uniform Format -- Traditional and Simplified Characters -- Text Orientation -- Learning Outcomes -- Suggested Learning Activities -- Part II Essential Signs -- 5 Airport and Arrival -- Learning Outcomes
Suggested Learning Activities -- 6 Hotels -- Learning Outcomes -- Suggested Learning Activities -- 7 Basic Services -- Places for 'Bodily Function' -- Getting Hydrated -- Courtesy Amenities -- Getting Connected and Charged Up -- Banks and Banking -- Miscellaneous Services -- Learning Outcomes -- Suggested Learning Activities -- 8 Getting Your Bearings -- Entry and Exit -- City Names -- Names of Roads and Streets -- Learning Outcomes -- Suggested Learning Activities -- 9 Getting Around -- Trains -- Metro/Subway -- Bus, Taxi -- Driving -- Biking -- Learning Outcomes -- Suggested Learning Activities
10 Eating -- Wine or Dine? -- Other Names for Restaurants -- Some Restaurants Specializing in Regional Cuisines -- Some Popular Foods -- Ordering, Picking Up, and Taking Out -- Names of Dishes without Cooking Verbs -- Names of Dishes with Cooking Verbs -- (Parts of) Menus -- Learning Outcomes -- Suggested Learning Activities -- 11 Shopping -- Types of Business -- Inside a Business -- Payment Methods -- Sales and Saving -- Receipts -- Learning Outcomes -- Suggested Learning Activities -- 12 Schools and Offices -- Educational Institutions at Different Levels -- Offices -- Learning Outcomes
Suggested Learning Activities -- 13 Culture and Entertainment -- Museums -- Historical Sites -- Temples -- Books -- Entertainment -- Public, Scenic Spaces -- Miscellaneous -- Media -- Learning Outcomes -- Suggested Learning Activities -- 14 Alerts! -- It is Forbidden! -- Please Don't! -- Be Careful! -- Safety -- Learning Outcomes -- Suggested Learning Activities -- 15 Health -- Pandemic-related -- Drugstore and Drug -- A Hospital and a Clinic in Shanghai -- Learning Outcomes -- Suggested Learning Activities -- Part III Other Signs -- 16 Advertising -- Commercials -- Formal Appeal
Summary "Highlighting stylistic and rhetorical characteristics, this book explores the written form of Mandarin Chinese in a range of everyday settings, fully illustrated with pictures of the signs throughout. Authentic and up-to-date, it is ideal for students learning Chinese, as well as researchers interested in the linguistic landscape of China"-- Provided by publisher
Bibliography Includes bibliographical references and indices
Notes Description based on online resource; title from digital title page (viewed on March 12, 2024)
Subject Chinese language -- Writing.
Chinese language -- Study and teaching -- English speakers.
Mandarin dialects -- Study and teaching -- English speakers.
Signs and signboards -- China
Chinese language -- Study and teaching -- English speakers
Chinese language -- Writing
Mandarin dialects -- Study and teaching -- English speakers
Signs and signboards
China
Form Electronic book
LC no. 2023033778
ISBN 9781108979603
1108979602
9781108983259
1108983251
Other Titles Introduction to China's linguistic landscape