Title Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr

Published Chicago : Irwin, [1995] ©1995

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Ran/Bmt		AVAILABLE

Description xiii, 354 pages : illustrations ; 24 cm Series Irwin series in marketing The Irwin series in marketing Irwin series in marketing. Bibliography Includes bibliographical references and index Subject Industrial marketing -- Management. Marketing -- Management -- Case studies. Marketing -- Management. Product management. Genre/Form Case studies. Author Moriarity, Rowland T Shapiro, Benson P. LC no. 94022562 ISBN 0256169101

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