Title Compressors Asia Limited : transformation to project marketing firm? / Milind Trivikram Phadtare, (National Institute of Construction Management and Research, Pune, India)

Published Bingley, U.K. : Emerald Publishing Limited, 2017 ♭2017

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (2 pages) : 13 illustrations Series Emerald emerging markets case studies, 2045-0621 ; volume 7, issue 2 Summary It involves marketing of air compressors in particular and industrial equipment in general. It tries to analyse strategies on the framework of market leader strategies to facilitate growth in a challenging business environment in view of the strengths and weaknesses of the firm. It aims to identify the organizational and business model changes that may be required to be implemented in transforming a firm from a marketer of capital goods to a marketer of projects Notes To help students/participants evaluate and select marketing strategies for a market leader under challenging business environments as well as identify important organizational and business model changes involved in transition of any firm from selling products to selling projects Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes Includes index Bibliography Includes index and bibliographical references Audience MBA students and participants of MDPs Subject Marketing -- Management -- Case studies Industrial marketing -- Case studies Industrial management -- Case studies Business & Economics -- Marketing -- General. Sales & marketing. Genre/Form Case studies. Form Electronic book

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