Title Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq

Published Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004

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Description 1 online resource (1 volume) : illustrations Bibliography Includes bibliographical references and index Notes "Published in association with The Chartered Institute of Marketing." Print version record Subject Marketing -- Management. Marketing -- Management -- Case studies Organizational effectiveness. Organizational effectiveness -- Case studies Relationship marketing. Customer relations. Customer relations Marketing -- Management Organizational effectiveness Relationship marketing Genre/Form Case studies Form Electronic book Author Rafiq, Mohammed. Chartered Institute of Marketing. ISBN 9781136394577 1136394575

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