Title Introduction to marketing management : text and cases / by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw

Edition revised edition Published Homewood, Illf. : R.d. Irwin, 1973

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Rew		AVAILABLE

Description xv, 825 pages : illustrations ; 24 cm Notes On spine: Marketing management Bibliography Includes bibliographical references Subject Marketing -- Management -- Case studies. Marketing -- Management. Genre/Form Case studies. Author Scott, W. P. Warshaw, Martin R. LC no. 72090532 ISBN 0256014426

Other Titles Marketing management Marketing management

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