Title Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons

Edition Seventh edition Published New York : J. Wiley, [2000] ©2000

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Dal/Mmt 2000		AVAILABLE

Description xii, 707 pages : illustrations ; 26 cm Bibliography Includes bibliographical references and index Subject Marketing -- Management. Marketing -- Management -- Case studies. Genre/Form Case studies. Author Parsons, Leonard J. LC no. 00268990 ISBN 0471332380

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