Title Marketing strategy / O.C. Ferrell, Michael D. Hartline

Edition Third edition Published Mason, Ohio : Thomson/South-Western, [2005] ©2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Fer/Mst 2005		AVAILABLE
WATERFT BUSINESS	658.8 Fer/Mst 2005		AVAILABLE

Description xx, 628 pages : illustrations ; 26 cm Bibliography Includes bibliographical references (pages 597-608) and indexes Subject Marketing -- Management. Marketing -- Management -- Case studies. Genre/Form Case studies. Author Hartline, Michael D. LC no. 2004100230 ISBN 0324201400 hardback package 0324233817 core

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