Title Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr

Published Chicago : Irwin, [1995] ©1995 ©1995

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Ran/Bms		AVAILABLE

Description xiv, 850 pages : illustrations ; 25 cm Series The Irwin series in marketing Irwin series in marketing. Analysis Marketing Bibliography Includes bibliographical references and index Subject Industrial marketing -- Management. Marketing -- Management -- Case studies. Marketing -- Management. Product management. Genre/Form Case studies. Author Moriarity, Rowland T Shapiro, Benson P. LC no. 94022561 ISBN 025616911X

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