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Subjects (51-79 of 79)
Marketing -- Management -- Case studies
51
E-book
2021

Microsoft Surface Hub 2S : the higher-education market opportunity


Sawhney, Mohanbir S., author

London : Kellogg School of Management, 2021

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Electronic Resources
52
E-book
2017

Mio Amore : surviving brand change in transition economy


Jammulamadaka, Nimruji, author

Bingley, U.K. : Emerald Publishing Limited, 2017

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53
E-book
2012

"One life, one chance" : Cordlife Sciences India Pvt. Ltd. Preserving the precious gift


Paul, Rik

[Bingley] : Emerald Group Publishing Limited, 2012

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54
E-book
2022

Reid & Taylor : the ignominious decline of an iconic brand


John, Kishore Thomas, author

Bingley, U.K. : Emerald Publishing Limited, [2022]

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Electronic Resources
55
E-book
2012

Ren‐Er Co : how to be successful with marketing plan


Reyes-Mercado, Pável

[Bingley] : Emerald Group Publishing Limited, 2012

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56
Book
1997

Selling the invisible : a field guide to modern marketing


Beckwith, Harry, 1949- author

New York : Warner Books, [1997]

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 MELB  658.8 Bec/Sti  AVAILABLE
57
Streaming video
2020

Situation analysis : MedLung and the TAM-SAM-SOM model


Denault, Jean-François.

London : Henry Stewart Talks, 2020

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58
Streaming video
2020

Situation analysis : MedLung and the TAM-SAM-SOM model


Denault, Jean-François.



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Electronic Resources
59
Book
1994

Strategic marketing


Cravens, David W.
Fourth edition
Burr Ridge, Ill. : Irwin, [1994]

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 WATERFT BUSINESS  658.802 Cra/Sma 1994  AVAILABLE
60
Book
1997

Strategic marketing


Cravens, David W.
Fifth edition
Chicago : Irwin, [1997]

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 W'PONDS  658.802 Cra/Sma 1997  AVAILABLE
61
Book
2000

Strategic marketing


Cravens, David W.
International edition, sixth edition
Boston : Irwin/McGraw-Hill, 2000

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 WATERFT BUSINESS  658.802 Cra/Sma 2000  AVAILABLE
 W'PONDS  658.802 Cra/Sma 2000  AVAILABLE
62
Book
2003

Strategic marketing


Cravens, David W.
Seventh edition
Boston [Mass.] ; London : McGraw-Hill/Irwin, [2003]

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 W'PONDS  658.802 Cra/Sma 2003  AVAILABLE
 W'PONDS  658.802 Cra/Sma 2003  AVAILABLE
63
Book
2006

Strategic marketing


Cravens, David W.
Eighth edition
Boston, Mass. : McGraw-Hill, [2006]

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 W'BOOL  658.802 Cra/Sma 2006  AVAILABLE
64
Book
2009

Strategic marketing


Cravens, David W.
Ninth edition
Boston : McGraw-Hill Irwin, [2009]

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 MELB  658.802 Cra/Sma 2009  AVAILABLE
 MELB  658.802 Cra/Sma 2009  AVAILABLE
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65
E-book
2018

Strategic Marketing : Concepts and Cases


Abratt, Russell



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Electronic Resources
66
Book
2001

Strategic marketing problems : cases and comments


Kerin, Roger A.
Ninth edition
Upper Saddle River, N.J. : Prentice Hall, [2001]

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 MELB  658.8 Ker/Smp 2001  AVAILABLE
67
Book
2003

Strategic marketing problems : cases and comments


Kerin, Roger A.
Tenth edition
Upper Saddle River, NJ : Pearson/Prentice Hall, 2003

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68
E-book
2016

Thirsty dog! and thirsty cat! : is the second time a charm?


Palmer, Lynda, author

[London] : SAGE, 2016

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Electronic Resources
69
E-book
2017

Toyota Hilux : how South Africa's top pickup battled market challenges


Pheko, Samenthea, author

Bingley, U.K. : Emerald Publishing Limited, 2017

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70
E-book
2006

The Wal-Mart supply chain controversy


Smith, N. Craig, 1958- author.

London : NeilsonJournals Publishing, 2006

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Electronic Resources
71
E-book
2020

Yorkshire General Hospital (A)


Thompson, Kenneth R., author

London : SAGE Publications: SAGE Business Cases Originals, 2020

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Electronic Resources
72
E-book
2020

Yorkshire General Hospital (B)


Thompson, Kenneth R., author

London : SAGE Publications: SAGE Business Cases Originals, 2020

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Electronic Resources
73
E-book
2016

Ziroom : creating quality rental living


Yu, Chungling, author

[London] : SAGE, 2016

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Electronic Resources
Marketing -- Management -- Comic books, strips, etc.
74
Book
2004

Marketing : a complete guide in pictures


McDonald, Malcolm.
[Second edition]
Oxford [England] ; Burlington, Mass. : Elsevier Butterworth-Heinemann, 2004

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 MELB  658.8 Mcd/Mac 2004  AVAILABLE
Marketing -- Management -- Computer programs.
75
Book
1998

Cases in strategic marketing management : an integrated approach


McDonald, William J., Ph. D.

Upper Saddle River, N.J. : Prentice Hall, [1998]

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 W'PONDS  658.8 Mcd/Cis  AVAILABLE
76
E-book
2010

Configuring SAP ERP sales and distribution


Sharma, Kapil, 1975-



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Electronic Resources
77
E-book
2010

Configuring SAP ERP Sales and Distribution


Sharma, Kapil



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Electronic Resources
78
E-book
2014

Enhance inbound and outbound marketing with a trusted single view of the customer



1st ed


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Electronic Resources
Marketing -- Management -- Computer simulation.
79
Book
2012

A framework for marketing management


Kotler, Philip.
Fifth edition, International edition
Harlow, England : Pearson Education, [2012]

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 W'BOOL  658.8 Kot/Ffm 2012  AVAILABLE
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