| Description |
160 pages : color illustrations ; 24 cm |
| Summary |
"Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there - it is not difficult to spot organizations that have not adopted a marketing approach. So that managers and students can quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris to create this short, unique and powerful guide." "Using full colour cartoons and packed with ideas and examples, Marketing: A complete guide in pictures is a highly approachable primer. However, based as it is on the internationally best selling Marketing Plans textbook, it is also both a rigorous and serious introduction to the subject."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Subject |
Marketing.
|
|
Marketing -- Planning.
|
|
Marketing -- Management.
|
|
Marketing -- Management -- Comic books, strips, etc.
|
|
Marketing -- Planning -- Comic books, strips, etc.
|
| Genre/Form |
Comics (Graphic works)
|
| Author |
Morris, Peter.
|
| LC no. |
00002642 |
| ISBN |
0750661984 |
|
