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Subjects (1-43 of 43)
Special events -- Marketing.
2
Book
2008

Ambush marketing : a practical guide to protecting the brand of a sporting event


Johnson, Phillip (Phillip Michael), author

London : Sweet & Maxwell, 2008

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 MELB  658.8 Joh/Ama  AVAILABLE
3
Book
2008

Ambush marketing : game within a game


Scaria, Arul George.

New Delhi, India ; New York : Oxford University Press, 2008

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 MELB  KN 266.4 Sca/Ama  AVAILABLE
4
Book
2007

The ambush marketing toolkit


Skildum-Reid, Kim.
First edition
North Ryde, N.S.W. : McGraw-Hill Australia, 2007

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 MELB  658.802 Ski/Amt  AVAILABLE
12
Location Call no. Vol. Availability
 MELB  658.456 Cat/Cgt  AVAILABLE
 WATERFT BUSINESS  658.456 Cat/Cgt  AVAILABLE
13
Location Call no. Vol. Availability
 MELB  796.0698 Kah/Cbk  AVAILABLE
 MELB  796.0698 Kah/Cbk  AVAILABLE
16
E-book
2018

Event bidding : politics, persuasion and resistance


McGillivray, David, author

Abingdon, Oxon ; New York, NY : Routledge, 2018

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17
Book
1997

Event management & event tourism


Getz, Donald, 1949-

New York : Cognizant Communication Corp., 1997

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 W'PONDS  338.4791 Get/Ema  AVAILABLE
 MELB  338.4791 Get/Ema  AVAILABLE
 MELB  338.4791 Get/Ema  AVAILABLE
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18
Book
2001

Event management : for tourism, cultural, business and sporting events


Van der Wagen, Lynn.

Melbourne : Hospitality Press, 2001

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 MELB  338.4779 Van/Emf  AVAILABLE
19
Book
1997

Event management : in leisure and tourism


Betteridge, Debbie.

London : Hodder & Stoughton, 1997

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 MELB  338.4791 Bet/Emi  AVAILABLE
20
Book
2006

The event manager's bible : how to plan and deliver an event


Conway, Des.
Second edition
Oxford : Howtobooks, [2006]

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 MELB  394.2068 Con/Emh  AVAILABLE
22
Book
2006

The event marketing handbook : beyond logistics & planning


Saget, Allison.

Chicago, IL : Dearborn Trade Pub., [2006]

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 MELB  659 Sag/Emh  AVAILABLE
23
Location Call no. Vol. Availability
 MELB  658.456 Hoy/Emh  AVAILABLE
26
E-book
2020

Event marketing in the context of higher education marketing and digital environments


Neus, Florian, author.

Wiesbaden, Germany : Springer Gabler, [2020]

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27
Streaming video
2014

Events marketing




[San Francisco, California, USA] : Kanopy Streaming, 2014

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28
Streaming video
2016

Facebook for dummies course.




[Hoboken, New Jersey] : John Wiley & Sons, 2016

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29
Book
1999

Festival and special event management


McDonnell, Ian, author

Milton, Qld. : Wiley, 1999

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 W'PONDS  394.26068 All/Fas  UNAVAILABLE
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30
Book
2013

Fill my function space : how to select, compare and get ROI from venue directories


Hesse, Kim

[Melbourne, Vic.?] : Kim Hesse, [2013]

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 MELB  338.4791 Hes/Fmf  AVAILABLE
31
E-book
2016

Handbook event market China




Berlin, Germany ; Boston [Massachusetts] : De Gruyter Oldenbourg, 2016

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33
Book
2006

Innovative marketing communications : strategies for the events industry


Masterman, Guy.

Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006

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 MELB  394.2068 Mas/Imc  AVAILABLE
34
Streaming video
2016

International marketing & the Notting Hill Carnival




London, United Kingdom : SAGE Publications Ltd, 2016

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37
Streaming video
2019

Scaling Chutzpah.




Lynbrook, NY : TeleTime Video, 2019

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38
Streaming video
2020

Semi-Pro (Movie 2008)




Australia : 9Go! [broadcaster], 2020 October 13 at 21:40:00

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39
E-book
2022

Sound Out! : event marketing and audience development for the battle of the bands youth music event


Zigomo, Pamela, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

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40
Book
1990

Special events : the art and science of celebration


Goldblatt, Joe Jeff, 1952-

New York : Van Nostrand Reinhold, [1990]

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 MELB  394.26068 GOL-S  AVAILABLE
41
Book
2001

The sponsor's toolkit


Grey, Anne-Marie.

Sydney : McGraw-Hill, [2001]

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 MELB  658.820994 Gre/Sto  AVAILABLE
42
E-book
2014

Sponsorship in marketing : effective communication through sports, arts and events


Cornwell, T. Bettina, author.

Abingdon, Oxon ; New York, NY : Routledge, 2014

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43
Book
2001

Sport & event marketing


Pope, Nigel.

Roseville, N.S.W. : McGraw-Hill, 2001

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 MELB  796.0698 Pop/Sae  AVAILABLE
 MELB  796.0698 Pop/Sae  AVAILABLE
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