Title How Lucozade defeated the sceptics / Tony Manwaring

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (5 min.)) : colour, sound Series Business & management collection Henry Stewart talks. Business & management collection Summary The case study reviews how Lucozade Sport proved to the sceptics that their sports drinks are authentic as well as actively help improve individuals' sporting goals Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Creativity in magazines and working with publishers Title from title frames Subject Advertising, Magazine -- Case studies Energy drinks -- Marketing -- Case studies Lucozade (Trademark) Soft drink industry -- Marketing -- Case studies Advertising, Magazine. Lucozade (Trademark) Soft drink industry -- Marketing. Genre/Form Case studies. Form Streaming video

Other Titles Creativity in magazines and working with publishers HS talks H.S. talks Creativity in magazines and working with publishers HS talks H.S. talks Creativity in magazines and working with publishers HS talks H.S. talks

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